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Choice Hotels Case Study

by Chris Trauzzi September 9, 2015 0 comment
Choice Hotels Case Study

Choice Hotels International Easily Manages the Creative Approval Process with inMotion

Choice Hotels Mock

Challenges

  • To increase hotel occupancy, Choice Hotels needed promotional materials to be developed and disseminated in a short turnaround time
  • Bottlenecks in the review and approval process caused delays in the creative workflow
  • The hotel chain’s multiple brands had multiple creative departments, making the review workflow especially challenging to manage and track

Results

  • Decreased time-to-market for promotions from 10 days to 5 days, while reducing costly mistakes
  • Improved shareholder return, even in a tough economy for travel and leisure

The faster I get a promotion into the hands of the customer, the sooner rooms fill up. We needed to eliminate the delays in the approval process and we needed the solution to have a zero learning curve to ensure widespread adoption. That’s why we selected inMotion.” – Jennifer, Manager of Production at Choice Hotels International

Workflow management that works for hospitality.

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