inTegrity Solution from inMotionNow Enables Multi-Location Companies and Franchisors to Capitalize on Marketing Opportunities While Ensuring Brand Compliance
Research Triangle Park, NC – March 30, 2011 – With the inTegrity application from inMotionNow, franchises and multi-location companies can now capitalize on marketing opportunities while ensuring corporate brand compliance.
Businesses with many locations are challenged with maintaining consistent marketing messages across local markets. Promotion and advertising opportunities at the store level are often delayed and even prohibited because headquarters lacks efficient ways to review and approve content. InTegrity simplifies the review and approval process, making it easy for corporate headquarters to ensure consistent presentation of their brand and messaging in local marketing.
“Brands, franchises and national retailers are missing out on discounts and price advantages at a local level due to long corporate authorization cycles. The nature of online, newspapers, magazines, TV and radio station promotions and advertising is perishable. With inTegrity, we’ve created an affordable, easy-to-use solution to this pervasive problem,” said Rob Munz, president of inMotionNow.
inTegrity offers the following functionality:
- Individual store locations and their vendors can upload print, web and video content, triggering an immediate review notification to headquarters;
- Once submitted, content is automatically routed based on customized rules for the store’s district and the content’s media type;
- Marketing and brand staff at headquarters can review, approve and authorize distribution from a shared, cloud-based workspace.
The first pilot will launch later this year as a 2000+ location franchise group in the automotive services space adopts inTegrity. Companies interested in participating in the pilot program can visit inMotionNow.com/inTegrity_brand_compliance or contact firstname.lastname@example.org.
inMotionNow is a leading provider of enterprise creative workflow solutions for print, video, and interactive content, facilitating efficiency and productivity in the approval process. The company’s flagship product, the inMotion SaaS application for Creative Workflow Management, enable companies to manage and track their marketing and creative projects in a centralized, online environment. inMotion reviewers can access and markup content online and deliver approval back in minutes, from any internet-enabled device or through the inMotion app for iPhone and iPad.