inMotionNow Announces New Client: Build-A-Bear Workshop
Research Triangle Park, NC – August 3, 2011 – Build-A-Bear Workshop, the interactive entertainment retailer of customized stuffed animals, has selected inMotionNow’s Approval Workflow Solution to manage their creative content review and approval process.
“Build-A-Bear Workshop has enjoyed tremendous expansion and we needed a way to manage the rapidly growing amount of creative content being produced,” said Build-A-Bear Workshop Direct Bear Marketing Director, Carla Amschler. “We selected inMotion because they have unique experience and technology that enables them to support the complexity of enterprise-level business. They were also were ready to work hand-in-hand with our company to deploy the solution.”
Build-A-Bear Workshop is using inMotion to streamline the approval process of their marketing content, such as direct mail and point-of-sale flyers, plus interactive content like their email marketing, web landing pages, and product promotion.
“We’re very excited to be working with Build-A-Bear Workshop,” said Rob Munz, CEO of inMotionNow. “Recognized as one of the 100 Best Companies to Work For by FORTUNE Magazine, Build-A-Bear Workshop understands that streamlining the approval process minimizes employee stress and ultimately leads to a team that is more creative and productive.”
Founded in St. Louis in 1997, Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. The company currently operates more than 400 Build-A-Bear Workshop stores worldwide.
inMotionNow is a leading provider of enterprise creative workflow solutions for print, video, and interactive content, facilitating efficiency and productivity in the approval process. The company’s flagship product, the inMotion SaaS application for Creative Workflow Management, enable companies to manage and track their marketing and creative projects in a centralized, online environment. inMotion reviewers can access and markup content online and deliver approval back in minutes, from any internet-enabled device or through the inMotion app for iPhone and iPad.